Digitalisation has transformed our consumption patterns and how we interact with companies. If you play your cards right, this means innovative opportunities to engage your customers through relevant customer experiences that enhance loyalty and increase sales. Join this workshop and learn how data can be turned into deep customer insight that allows you to tailor your customer engagements to individual customer needs and buying behaviour.

Imagine choosing between a whole crowd and the usual suspects: multiple candidates who are all committed to your needs at a lower price. Crowdsourcing allows you to outsource problem solving and your production process to a network of people. This interactive workshop invites you to reflect and brainstorm: Could crowdsourcing be a solution for my organisation? How do I get started?

What’s the fuzz about? You have not been able to avoid hearing about the new kid in town. Blockchain is not only relevant for financial transactions, it revolutionises the way we do business. This workshop cuts through the hype and gives you tangible insights into how blockchain can be relevant from your business perspective.

Every single company dreams of launching new digital offerings that can position the company strongly in the market, drive significantly better customer engagement and deliver new revenue streams. This workshop will teach you how to design and launch new digital propositions as part of your digital transformation programme in an agile and lean approach. During the workshop you will bring a business opportunity from ideation and prototypes to proposition design together with other participants – allowing you to get a hands-on experience with the methods used.

Machine learning is hyped – and for good reasons. It is key in many cognitive technologies, and the development in technologies and algorithms opens new business opportunities. Text and images become available data sources for analyses and predictions and open the whole area of Dark Analytics. Another example of how machine learning as an old discipline has reached a new revival is that machine learning in combination with nudging is a proven approach against fraud. Join the workshop and get inspired on how to benefit from the hype.

Create a strategy. You have done it a million times. However, when you add the word digital, a number of questions come to mind. Do you have a clear vision of how you use your company data? Do you dare to take an experimental approach or do you cling to traditional business cases? This workshop offers you the latest knowledge of how to implement a digital strategy and gives you the opportunity to brainstorm on your specific needs.

Mobility is more than loving your iPhone. It’s all about empowering your workforce and enabling them to deliver excellent service as well as increased productivity. How do you succeed in bringing the right information at the right time into the palms of your workforce in an intuitive and efficient manner? This workshop gives you insights in mobility and invites you to brainstorm on the subject.